At the same time, cross-promoting may have unwanted effects on the customers respect. In the event the over improperly, it will arrive given that a manipulative, self-looking to transformation strategy. That is loans Semmes obvious when a salesperson aggressively tries to sell a great related tool or tries to offer instead of knowing the owner’s you would like for it. Not merely does this change the sale, but it addittionally adversely affects brand new brand’s character.
While doing so, cross-offering with the wrong types of customer was detrimental.
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